Blog Ipsa Loquitur

A quick piece by Jay Rosen on The Gamergate model of press relations:

Recently Ben Smith, the editor-in-chief of Buzzfeed’s news operation, wrote: “The big story of 2014 was Gamergate, the misogynistic movement championed by Breitbart and covered primarily by new media. That turned out to be a better predictor of the presidential election than any rubber chicken dinner in Iowa (or poll by a once-reputable pollster).”

Ben is right. The Gamergate model in press relations posits that high-risk tactics should not be ruled out of consideration. It says that rejection and ridicule by the mainstream media can be a massive plus, because events like these activate — and motivate — your most committed supporters: your trolls. The Gamergate model proposes that transgressing the norms of American democracy is not some crippling defect, as previously believed, but a distinct advantage because the excitement around the transgression recruits new players to the fight, and guarantees the spread of your content.

Rosen coined the phrase “View From Nowhere” to describe the ontological agnosticism of the press. He has also argued that asymmetry between the major parties fries the circuits of the mainstream press. If Rosen is correct here, political campaigns are never going to be the same.

Filed on under We Really Screwed This Up, America

Chris Lee in Ars Technica on NASA’s EM-drive, the rocket engine that either runs on heretofore undiscovered physics, or experimental errors. Spoilers: it’s probably the latter.

Then there’s the error analysis: the authors estimate many measurement uncertainties so that each thrust measurement has an uncertainty of about ten percent. That sounds brilliant, right? Except the authors ignore the main uncertainties. In one experiment at 60 Watts of microwave power, the authors measure thrust of 128 microNewtons, while all three data points for 80 Watts of microwave power have thrusts of less than 120 microNewtons. Indeed, the thrust at 60 Watts for all data overlaps pretty much perfectly for all data taken at 80 Watts. They can only claim a slope by turning the power down to 40 Watts, where they do consistently measure less thrust.

In other words, you apparently can’t get more than 120 microNewtons of thrust out of this machine. Why? The paper doesn’t speculate on that question at all. The more important point is that the individual uncertainties in their instrumentation don’t account for the variation in the thrust that they measure, which is a very strong hint that there is an uncontrolled experimental parameter playing havoc with their measurements.

Lee does a great job of pointing out how breathtakingly exciting this new EM-drive paper would be, if it were weird in the “good lord, we have discovered an entirely new physics” way, instead of weird in the “we have conspicuously omitted all the details which would satisfy skeptics” way. Not that anyone is accusing the EM-drive folks of deliberately misleading the public, but this paper seems to raise more questions about the measurement of the results than it does about the physics at play.

Postscript: Ethan Siegel in Forbes describes exactly what it would mean for physics if this is validated.

Filed on under Reality Distortion Fields, Non-Jobsian

Why the Trump Machine Is Built to Last Beyond the Election:

Parscale was given a small budget to expand Trump’s base and decided to spend it all on Facebook. He developed rudimentary models, matching voters to their Facebook profiles and relying on that network’s “Lookalike Audiences” to expand his pool of targets. He ultimately placed $2 million in ads across several states, all from his laptop at home, then used the social network’s built-in “brand-lift” survey tool to gauge the effectiveness of his videos, which featured infographic-style explainers about his policy proposals or Trump speaking to the camera. “I always wonder why people in politics act like this stuff is so mystical,” Parscale says. “It’s the same shit we use in commercial, just has fancier names.”

​A lot of people have walked into a new situation and said to themselves “oh, this seems simple enough!” at first. I would wager that most of them were humbled sooner rather than later.

Filed on under Don't Screw This Up, America

Tim Harford, in the Guardian on how computers are setting us up for disaster:

We fail to see that a computer that is a hundred times more accurate than a human, and a million times faster, will make 10,000 times as many mistakes […]

As someone terrified of flying, the Air France crash from 2009 has morbidly fascinated me for half a decade. The Airbus plane was smart enough to stop the pilots from crashing it in some ways, but not others. When the autopilot shut off, the pilots were unprepared to take control of the plane; one of them made a fairly basic mistake, and stalled the plane into the Atlantic Ocean.

Harford points out that we might have this backwards.

An alternative solution is to reverse the role of computer and human. Rather than letting the computer fly the plane with the human poised to take over when the computer cannot cope, perhaps it would be better to have the human fly the plane with the computer monitoring the situation, ready to intervene. Computers, after all, are tireless, patient and do not need practice. Why, then, do we ask people to monitor machines and not the other way round?

When humans are asked to babysit computers, for example, in the operation of drones, the computers themselves should be programmed to serve up occasional brief diversions. Even better might be an automated system that demanded more input, more often, from the human – even when that input is not strictly needed. If you occasionally need human skill at short notice to navigate a hugely messy situation, it may make sense to artificially create smaller messes, just to keep people on their toes.

​See also my favorite law firm, Robot Robot & Hwang.

Filed on under Computer-Based Disasters, Lesser-Known

Andy Greenberg, writing for Wired, on Google’s Clever Plan to Stop Aspiring ISIS Recruits:

Google has built a half-trillion-dollar business out of divining what people want based on a few words they type into a search field. In the process, it’s stumbled on a powerful tool for getting inside the minds of some of the least understood and most dangerous people on the Internet: potential ISIS recruits. Now one subsidiary of Google is trying not just to understand those would-be jihadis’ intentions, but to change them.

Jigsaw, the Google-owned tech incubator and think tank—until recently known as Google Ideas—has been working over the past year to develop a new program it hopes can use a combination of Google’s search advertising algorithms and YouTube’s video platform to target aspiring ISIS recruits and ultimately dissuade them from joining the group’s cult of apocalyptic violence. The program, which Jigsaw calls the Redirect Method and plans to launch in a new phase this month, places advertising alongside results for any keywords and phrases that Jigsaw has determined people attracted to ISIS commonly search for.

On the one hand, interfering with the recruitment of Daesh—and we really ought to call them Daesh—is objectively A Good Thing. On the other hand, I can’t help but wonder what will happen when Google and I disagree. More specifically, I wonder whether I’ll notice Google trying to change my mind.

Filed on under The Man Won't Let You Read This

Stephanie McFeeters, in the Boston Globe, on the protestors and counter-protestors at a museum exhibit about a collection of Japanese kimonos:

A playful attempt by the Museum of Fine Arts to engage summer visitors has triggered a controversy that is mushrooming beyond expectations, with protesters taking to the museum’s “Kimono Wednesdays” event in increasing force each week, and a group of kimono-wearing counterprotesters joining the fray. […]

It all began with a celebration last month for departing director Malcolm Rogers, when the museum invited visitors to “channel your inner Camille Monet” trying on kimonos and posing for photos next to Claude Monet’s painting “La Japonaise.” Art historians consider the 1876 work, which depicts Monet’s wife wearing a kimono, to be a witty poke at Parisians’ fascination with Japan.

But the event, originally accompanied by a “Spotlight” talk titled “Claude Monet: Flirting With the Exotic,” drew the ire of protesters, who argued that “Kimono Wednesdays,” scheduled to run throughout July, constituted a form of cultural appropriation and racist “exotification” of Asian culture.

As a white guy, I have absolutely nothing to add to the substance of the discussions and protests going on. However, I’m fascinated by how the for and against sides seem to break down by age as much as anything else.

Filed on under Turning Japanese is Not Cool Guys